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Visual Identity Development

visual identity, Graphic design

  • Project status

    Match

  • Interested

    13

  • Posted at

  • Location

    The project can be completed remotely

  • Budget

    R$ 100 - R$ 500

  • Posted by

    Tabatha Fiorini Vila Real

Job description

Developing the visual identity of a drum production project:

Visual Identity Development

Visual Identity Manual

- Logo: Main versions, alternatives (horizontal, vertical), monochromatic and with background variations.

- Color Palette: Primary and secondary colors with hexadecimal, CMYK and RGB codes.

- Typography: Fonts used in brand communication, including primary and secondary fonts and usage guidelines.

- Logo Application Rules: Minimum spacing, permitted sizes, and examples of correct and incorrect use.

- Graphic Elements: Patterns, textures or icons that complement the brand identity.

- Imagery: Guidelines on the style of images and photographs to be used.

2. Editable Files:
- Logos in Different Formats: Vector files (such as .ai, .eps and .svg), as well as ready-to-use formats (.png, .jpg).
- Document Templates: Templates for PowerPoint presentations, reports, letterheads and other stationery.

3. Visual Identity Applications:
- Templates for Ads and Social Media Posts: Practical examples of how the visual identity can be applied in digital campaigns.
- Printed and Digital Materials: Examples of business cards, flyers, banners and marketing emails.
- Signage: Models of store or physical space signage, if applicable.

4. Usage Example Mockups:
- Mockups to show how the visual identity is applied to products, packaging, uniforms, vehicles, among others.

5. Tone of Voice and Language Guide:
- Recommendations on the brand's tone of voice, so that verbal communication also reflects the visual identity.

8. Image and Icon Bank:
- An initial set of images and icons that reflect the brand's visual style.

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