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Logo for ''express'' Company
Graphic design
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Project status
Completed -
Interested
10 -
Posted at
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Location
The project can be completed remotely -
Budget
R$ 500 - R$ 2,000 -
Posted by
Katia
Job description
Company Name: Express
Industry: Freight transportation by truck
Services: Road transportation of various goods, offering agility, safety and reliability in the service.
2. Logo Objective:
Create a visual identity that represents the company's agility, safety and professionalism.
Transmit confidence to customers, standing out in the freight transportation market.
3. Target Audience:
Small, medium and large companies that need transportation services.
Industries and businesses that seek reliable logistics partnerships.
4. Concept and Inspiration:
Key Concepts: Agility, safety, reliability, strength.
Symbols: Trucks, roads, movement, speed.
Style: Modern, professional, dynamic, with a touch of robustness.
Suggested Colors: Blue (trust and safety), red (energy and speed), gray or black (professionalism and seriousness). Metallic colors can also suggest the universe of trucks.
Fonts: Clean, modern fonts that are easy to read. Bold fonts are suggested to convey strength.
5. Design Requirements:
The logo must be adaptable to different formats (print, digital, truck stickers).
Preferably a design that works well in both color and black and white.
Avoid very detailed elements that may make it difficult to read at smaller sizes.
6. Competitors and Differentiators:
Research logos of competing companies in the cargo transportation sector to ensure that the design is unique and does not get confused with others.
Focus on highlighting Express as a dynamic and reliable company, with a difference in agile service.
7. Logo Applications:
Business cards, website, social media.
Uniforms, truck stickers, stationery.
Promotional materials and signage.
8. Final Considerations:
Deliver the logo in vector formats (AI, EPS) and in commonly used formats (PNG, JPG).
Versions in different colors (color, monochrome, negative) for application flexibility.
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