Web Designer: DTC Shopify

About the Role
We are a profitable, premium DTC pet brand doing $50+ million in annual revenue, scaling to $100M+, and operating fully remote. We are looking for an experienced Web Designer with great taste to help our brands stand out. Our first major project is a full revamp and upgrade of our websites. This is not a rebrand: you will build on our current branding to make the look and feel more unique, elevated, and distinct from others in the pet space, while ensuring every page is designed to convert.

You will work with our Head of Brand & Community and our CRO Lead. You must be very experienced designing with AI to move fast. The revamp takes about 40–80 hours over 4–8 weeks, with more design work following as we continue raising the bar. You will deliver a Figma design system that our team can extend with AI to build new sections.

Mission
Elevate our websites so both brands look as good as our products and stand out, while maintaining a high conversion focus. Build upon our current branding to make it feel more unique and premium. The first project involves elevating the web look, creating a Figma design system for both brands, and designing a set of conversion-optimized signature sections for each brand. After handover, our web team and CRO Lead will build new sections with AI using this system. Success is defined by a unique, elevated website that converts better than today and is documented clearly enough for new sections to consistently match our brand.

Who We Are
We are a profitable, premium DTC pet brand selling across Shopify, Amazon, and *****. We are one of the fastest-growing brands in the pet space, with $50M+ in annual revenue scaling to $100M+. We recently launched a second brand, expanding into a new vertical and customer base. We are a 100% remote, lean, senior team that moves fast, where every person has a massive impact on the business.

Culture and Values
Culture fit is our #1 hiring factor. We have a genuine will-to-win, believe no work is beneath us if it achieves our goals, and use creativity to do more with less quickly. We use data to make decisions and live by four core values:
- Better Everyday: Use split-test results from the new sections to refine the system before handover.
- Speed Is King: Present first directions within two weeks and turn feedback around the same day.
- Work Smart: Use AI to explore directions and produce assets faster, designing the system so AI can extend it after handover.
- Overdeliver: Leave the team with a system they can build on for years, not just good-looking pages.

This role is not a stress-free corporate 9–5 job. It is for those who want to challenge themselves, shape a fast-growing company, work directly with the founder, play a big role in scaling to $100M+, and drive results without politics or corporate chicanery.

Outcomes (What Success Looks Like)
Targets for each outcome are agreed upon before the project starts:
- Both brands look premium and distinctive: Final look signed off by the CEO and the Head of Brand & Community.
- New sections convert better than what they replace: Measured by conversion rate and revenue per visitor vs. the old version through split tests with the CRO Lead.
- The revamp lands on time and on budget: Delivery date and hours measured against the agreed project plan.
- New sections built with AI still look like us: Verified via review of the first new sections built from the system after handover.

Key Objectives
- Review both sites, brand guidelines, and competitors to stand apart from, then present 2-3 web directions per brand in the first two weeks.
- Build the web design system in Figma for both brands, mobile-first, keeping each brand clearly distinct.
- Design 8-10 signature sections per brand for mobile and desktop.
- Design every section to convert, launching major new sections as split tests with the CRO Lead.
- Hand over clean Figma files, simple usage rules, and a short walkthrough so our team can extend the system with AI.

Requirements
- Fully remote, freelance, ongoing (first project is a full website revamp of about 40–80 hours over 4–8 weeks).
- Fluent in English.
- Experience: 5+ years designing websites.
- Portfolio: Live ecommerce sites (ideally Shopify) showing real taste, creativity, and a superior look to most current Shopify sites.
- Elevating Existing Brands: Experience taking established ecommerce brands and making their sites more premium and distinctive without losing what works.
- AI-First Design: Very experienced designing with AI, utilizing AI image, layout, and site-building tools daily to explore directions and deliver faster.
- Design Systems: Ability to build systems in Figma clear enough for developers and AI tools to extend without guessing.
- Conversion-Led Design: Knowledge of what makes a page sell (hierarchy, proof, clear calls to action, speed) using CRO principles from the start.
- Tools: Strong proficiency in Figma and mobile-first design.
- Collaboration: Ability to take direction from brand and CRO leads and push back with better ideas when appropriate.
- Availability to start within the next few weeks, turn feedback around fast, and maintain a passion for the work.
- Excellent cultural fit based on our core values.
- Bonus points: DTC or pet brand experience.

Accountabilities
- Brand direction: Review both sites, brand guidelines, and competitors, and present 2-3 directions per brand that build on current branding. One direction is chosen by the CEO and the Head of Brand & Community within the first two weeks.
- Design system: Build the web design system in Figma (type, color, spacing, components, and section templates for both brands, mobile-first), completed and approved by the midpoint of the project.
- Signature sections: Design 8-10 signature sections per brand (such as hero, product benefits, social proof, comparison, bundles, and brand story) for mobile and desktop, verifying built pages against designs before launch.
- Conversion-led design: Ensure every section has a clear visual hierarchy, one main action, benefits and proof high on the page, and fast, thumb-friendly mobile layouts. Major sections launch as split tests with the CRO Lead.
- Handover for AI extension: Provide simple usage rules (dos, don'ts, and examples), clean Figma files, assets, a short walkthrough, and a review of the first new sections built by the team using AI from the system.

Hiring Process
(1) Application + Screening & Portfolio Review
(2) Paid Test (one real section for one of our brands, paid at your hourly rate)
(3) Final Interview
(4) Project Kickoff

Rate Expectation
USD $35 – $70 per hour (based on experience and portfolio), ongoing. The first project (full website revamp) is about 40–80 hours over 4–8 weeks.