Since 2016, I've been immersed in the world of Marketing, gaining solid experience in managing digital and offline campaigns, (D)OOH, communication, marketing, data, and metrics.
I started my career at NOALVO, a startup focused on planning and measuring data for OOH media. There, I developed essential skills in planning, execution, and data and metrics analysis for DOOH media. After NOALVO was acquired by Eletromidia, the leading OOH company in Brazil, I joined the Product and Growth team, contributing to the development of metrics and data analysis for campaigns and inventory.
I also have experience on the Product team at Impulso, the retail media arm of the RD Group, which connects leading brands in the health, beauty, and wellness sectors with millions of consumers through innovative and relevant solutions. As part of the DOOH team, I am responsible for managing Digital Out-of-Home, radio, programmatic media, and special projects campaigns, with a focus on maximizing brand results and promoting meaningful experiences for consumers.
