Development of interactive dashboards and automated reports in Power BI for clients across different industries. Designed optimized data models (ETL, DAX, Power Query). Implemented business KPIs and financial metrics. Built executive dashboards for Marketing, Sales, and Finance teams. Integrated multiple data sources (Excel, SQL, APIs). Results: improved reporting agility, reduced operational workload, and enabled data-driven strategic decisions.
Strategic digital marketing and social media management for Regina Modas. Developed content calendar (posts, carousels, and daily stories). Defined visual identity (color palette, typography, and brand aesthetics). Produced captions and copywriting focused on engagement and sales. Monitored performance metrics (reach, engagement, and conversions). Results: improved brand consistency on Instagram and stronger customer relationships.
• Structured data analysis for Claro’s e-commerce and digital funnel, monitoring acquisition and conversion KPIs on WhatsApp. • Developed dashboards in Power BI and SQL, used in daily stand-ups and strategic meetings, ensuring visibility of key metrics. • Identified funnel bottlenecks and implemented improvements, achieving +11% efficiency in late correlations and +718 conversions in 2 months. • Collaborated with Product and Operations teams, translating data into actionable insights for business optimization.
• Conducted performance and BI analyses for marketing campaigns with Power BI dashboards. • Created an ROI analysis model that optimized investment allocation, reducing budget waste by 15%. • Managed vendor relarionship and budget control to ensure campaing efficiency
Customer service and administrative support for Nutrimídia. Managed client inquiries and requests through digital channels. Supported internal communication and organizational processes. Tracked and resolved customer requests ensuring deadlines and quality. Results: improved customer satisfaction and optimized service workflows.
• Designed and monitored sales and customer service KPIs, improving commercial performance. • Implemented playbooks and retention strategies that increased contract renewal rates by +12%. • Applied Google Analytics to identify friction points and optimize customer journey.
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